Social Concepts

Delicious food trucks are running amuck!

Posted on: February 15, 2011

There’s nothing better than trying new exotic foods, considering I’m such a huge foodie myself. There are plenty of unique restaurants to try in and around D.C., but you can’t take an hour-long break from the office every day to get a taste of a new culture. And sometimes, you just don’t have the funds to sit down in an expensive restaurant to tip your waiter.

Enter D.C.’s newest trend to blossom this year that’s causing a stir – food trucks. It’s causing a massive explosion and is forecasted as an increasing trend throughout 2011, and for well reason, too.

The National Restaurant Association’s 2011 Restaurant Industry Forecast notes that consumers are fleeting to parked trucks because social media is sparking the trend.

Because what’s better than actually trying new food? Being on the hunt for it.

Plenty of food trucks around the district are on the move, and the only way to find them is through their Twitter accounts.

With no set location and at least three different trucks out, the Sauca truck sells delicious Mediterranean food for under $10. Their customers get a rush of excitement (myself included) when they find out that the Sauca truck is coming to an intersection near them. For consumers, it’s all about the price and the convenience of getting a hot delicious plate of food outside rather than waiting in a stuffy line.

Eight out of 10 restaurateurs polled by the restaurant association are well aware of the impact social media has on their brand, noting that it’ll be an exemplary force in marketing their menus. Out of the consumers polled, 47 percent said they’d flock to a food truck especially if their favorite restaurant spearheaded it.

This pop up restaurant trend is taking the world by storm, and I sure hope you’re all ready for it; I sure am!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


  • None
  • Odochi Ibe: The Super Bowl is like the Holy Grail for commercials. Companies will spend millions trying to get the coveted spot to showcase their most clever com
  • Odochi Ibe: I love Vloggers! I could spend hours surfing YouTube just to see what the ones I subscribe to have to say. I give these people a lot of credit for ha
  • Odochi Ibe: "Effervescent oompa-loompa orange glow," priceless. I admit I was not a fan of Jersey Shore, I thought it was annoying and stupid, but after the cont

Categories

%d bloggers like this: