Social Concepts

Super Bowl Faves

Posted on: February 8, 2011

The power of the Super Bowl.

I’m not really a football fan, in fact I actually have no interest in it. But you have to admit; the best part about pretending to watch the game, besides the endless snacks and plates of food, are the hilarious commercials in between each play.

Super Bowl ads have been a long time staple with this game, and it’s perhaps the only set of commercials that consumers will actually appreciate, & sit and watch with no complaints. But now, with our technological advances and YouTube maintaing a firm stake in the online/social market, we can watch our favorite ads away from the TV screen and replay them as often as we’d like– for free!

And you never really wonder how much of a game changer that is for major retailers and big brand names. Shelling out millions of dollars for a 30-second spot during the Super Bowl is one thing– but now being able to place that same ad on YouTube to garner even more views at no additional price is a feat in itself. An easy one considering how simple it is nowadays to upload content online, but still a feat.

Consider the Volkswagen commercial featuring the miniature Darth Vader. It started circulating between shows last week, but immediately had a following after it premiered during the Super Bowl. The commercial’s success is evident in their 16 million views on YouTube.

“While other ads might have seen bigger search spikes on YouTube right after the game, there’s one ad that has clearly drawn the most views and seen big popularity not just in the United States, but around the world,” YouTube wrote in their trends blog.

YouTube’s AdBlitz channel made specifically for the Super Bowl ads has reached 14,546,432 views, alone (and counting). It includes all of the ads in case you missed them, and encourages viewers to vote for their favorite. It’s currently the 11th most subscribed channel on YouTube for sponsors, of all time.

It’s a great way to spend an hour, sorting through all of these Super Bowl ads. Here’s one of my favorites:

The punchline never gets old! And it perfectly wraps up just how quick our technology is moving.

Check out YouTube’s channel and have fun viewing 30 seconds of pure hilarity. Which commercial is your fave?


1 Response to "Super Bowl Faves"

The Super Bowl is like the Holy Grail for commercials. Companies will spend millions trying to get the coveted spot to showcase their most clever commercials. Increasingly, companies have been using social media sites like YouTube, Facebook, and Twitter to engage consumers on what they want to see. Social media is taking over every aspect of the technological world it is best to embrace the rat race or be left behind.

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  • Odochi Ibe: The Super Bowl is like the Holy Grail for commercials. Companies will spend millions trying to get the coveted spot to showcase their most clever com
  • Odochi Ibe: I love Vloggers! I could spend hours surfing YouTube just to see what the ones I subscribe to have to say. I give these people a lot of credit for ha
  • Odochi Ibe: "Effervescent oompa-loompa orange glow," priceless. I admit I was not a fan of Jersey Shore, I thought it was annoying and stupid, but after the cont


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